{"id":"85c86611-522c-480e-b63e-b5286ebe9068","authors":[{"author":{"id":"337af8ad-8764-43e2-9fb1-839558991a98","openalex_id":"https://openalex.org/A5010222597","orcid":null,"display_name":"Praba Sulistyawati","works_count":1,"cited_by_count":0,"h_index":0,"last_institution":null,"country_code":null},"position":"first"}],"concepts":[{"concept":{"id":"4c66d2a0-781b-4263-9e3b-8b06739aa8c2","openalex_id":"https://openalex.org/C2778813691","display_name":"Purchasing","display_name_tr":null,"display_name_ar":null,"level":2,"works_count":0},"score":0.6402637958526611},{"concept":{"id":"6bf58308-ff2d-421f-a9a3-8cc08bc74aea","openalex_id":"https://openalex.org/C112698675","display_name":"Advertising","display_name_tr":null,"display_name_ar":null,"level":1,"works_count":0},"score":0.6559786796569824},{"concept":{"id":"8b47f6b9-ba6a-4fa4-ad39-54814d4ac517","openalex_id":"https://openalex.org/C2780008327","display_name":"Laptop","display_name_tr":null,"display_name_ar":null,"level":2,"works_count":0},"score":0.884027361869812},{"concept":{"id":"95654bd2-a660-4db2-8711-2818978ccdb5","openalex_id":"https://openalex.org/C90673727","display_name":"Product (mathematics)","display_name_tr":null,"display_name_ar":null,"level":2,"works_count":0},"score":0.7335159778594971},{"concept":{"id":"d2475def-e758-4952-8e80-26a9318d5be4","openalex_id":"https://openalex.org/C2984367651","display_name":"Brand image","display_name_tr":null,"display_name_ar":null,"level":2,"works_count":0},"score":0.7197057604789734}],"publisher_name":null,"publisher_website_url":null,"publisher_info":null,"bib_extra":[],"journal_info":null,"raw_data":{"abstract_tr":"Bu araştırma, endüstriyel iş laptopu rekabet koşullarının giderek daha sıkı hale gelmesi nedeniyle, şirketin daha yüksek bir pazar payını korumak ve elde etmek için topluluk ihtiyaçları ve mevcut pazar gelişmeleri temelinde ürün yeniliğini yaratma ve teşvik etme gerekliliğidir. Bu araştırmanın amacı, marka imajı ve ürün kalitesinin satın alma kararına etkisini araştırmaktır. Bu çalışma, Acer marka laptop ürünlerini satın alan ve kullanan Semarang şehrindeki toplumu referans alarak gerçekleştirilmiştir. Bu çalışmada toplanan veriler","abstract_source":"unknown","subjects":[]},"openalex_id":"https://openalex.org/W158699099","doi":null,"title":"ANALISIS PENGARUH CITRA MEREK DANKUALITAS PRODUK TERHADAP KEPUTUSANPEMBELIAN LAPTOP MEREK ACER DI KOTASEMARANG","publication_year":2011,"type":"dissertation","cited_by_count":17,"is_open_access":false,"pdf_url":null,"abstract":"This research is motivated by competitive conditions industrial business laptop\r\nfrom time to time that is more strict, so the company must create a new marketing\r\nstrategy to maintain and achieve a higher market share that is by creating and\r\nencouraging product innovation based on community needs and current market\r\ndevelopments. The purpose of this research is to investigate the influence of brand image\r\nand product quality to the purchasing decision. In this study refers to the community in\r\nthe city of Semarang who buy and use the Acer brand laptop products.\r\nIn this study the data collected through questionnaire method to the 96\r\nrespondents who buy and use in the city of Semarang Acer laptop using purposive\r\nsampling method. Questionnaire method is used to determine the response of respondents\r\nto each variable. Results of analysis states that brand image has positive influence on\r\npurchase decisions this means a brand image is a factor that encourages consumers to buy\r\na laptop product, because Acer has a good brand image. While product quality has\r\npositive influence on purchase decision means the quality of products to encourage\r\nconsumers make purchasing decisions because Acer has a good quality product.\r\nKeywords: Buying Decision, Brand Image and Product Quality.","source_name":null,"source_issn":null,"volume":null,"issue":null,"first_page":null,"last_page":null,"language":"id","url":"http://eprints.undip.ac.id/26500/","is_relevant":true,"thesis_level":null,"title_tr":"KOTA SEMARANG'DA ACER MARKALI DIZÜSTÜ BILGISAYAR SATIN ALMA KARARI ÜZERINDEKI MARKA IMAJININ VE ÜRÜN KALITESININ ETKISININ ANALIZI","license_code":"","license_url":null,"doi_status":"unknown","doi_last_checked":null,"merged_at":null,"lens_id":null,"patent_cited_by_count":null,"oa_colour":null,"created_at":"2026-04-26T04:10:29.216987+03:00","updated_at":"2026-05-20T21:11:53.805855+03:00","publisher":null,"merged_into":null}